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in which i might get broken up with by a company
I’ve been complaining publicly on Twitter about the recent announcement by Blip.tv, and I figured instead of spewing out 140 characters worth of snark every few hours it might be more productive to post a response to what’s been going on. And hey, if you ever wanted to know why I do video instead of text you can read this wandering, verbose, begging-for-an-editor piece and realize how bad of a writer I really am.
What The Haps Be:
For those not in the know: Blip.tv has announced two things.
- They are now a walled garden, requiring prior approval of Blip.tv staff to become a channel.
- They will be “whittling down” (a lovely little euphemism) their current list of “tens of thousands” of shows to - according to the article - around 4,000 in total.
The first point is already active. You can no longer simply go and grab a Blip.tv account like you could before; you need to fill out this application form, complete with a request for your marketing plan and a finished episode. The second point - the point that has a lot of produces of Blip.tv content up in arms and deeply concerned because their shows may be “whittled down” - has not yet been enacted.
YouTube vs. Blip
Before we get too far into it, I’ve gotten a lot of inquiries from people who’ve never run shows about why anyone uses Blip.tv to begin with, or why after the policy shift they couldn’t just flee to YouTube. And there are a lot of reasons, but first it helps to understand just how different the two platforms really are in their aims. (If you’re familiar with the differences between Blip and YouTube, feel free to skip down to the meat of why the decision annoys me below.)
YouTube is a video sharing site in the most generic sense of the word. On YouTube you can upload a 16 second video of your cat freaking out. Or you can run long-form Let’s Plays and serialized shows. You can make a Hypertext interactive adventure game, and you can rent Hollywood movies. As a platform YouTube needs to handle the interests of all of these parties - from people wanting to share their children’s first steps with their extended families through to Miramax wanting to use the platform as another place to distribute and monetize its content. Its wide-sweeping nature is both a strength and a weakness - it can support a surprisingly complex ecosystem of videos and content creators of all sorts and sizes, but it also means it’s pretty indifferent to individual shows’ needs and has to take extra measures to protect itself when it comes to piracy and IP violations.
Blip.tv is more focused. Way, way more focused. They want to handle exactly one sort of content - upscale, professional looking serialized internet shows. They can be fictional stories like The Guild, they can be educational news snippets like Dan Rather Reports, or they can be entertaining cultural essays like Nostalgia Chick, but the unifying idea is that these shows have a fairly fixed format, a fairly fixed audience, and are serialized like a television show. And because of that focus on serialized webshows the Blip.tv platform is tailor-made to support that format. This results in some definite benefits for folks looking to produce shows like Errant Signal:
- Guaranteed monetization:This is a big one. YouTube forces you to apply for monetization and is quick to cut you off if you have black marks against your account or if they deem the content of your video inappropriate. The exact logistics (like most functions of and decisions by YouTube) are opaque and shrouded in a lack of meaningful documentation or clearly defined rules - you just apply for monetization and hope for the best. Generally speaking you can’t monetize video game footage unless you’re signed with a network like TGS or Machinima, and it’s incredibly difficult to monetize videos that include music, movies, and television shows.
In contrast, Blip.tv grants all of your videos monetization out the gate. They actually have really strong incentive to want you to monetize your videos. Blip.tv isn’t a general hosting service like YouTube. It wants money from all of its content, and putting ads on your videos is how they get money. Plus serialized shows tend to be long and high quality. Broadcasting 15-30 minutes of HD content is not cheap, and so they really want that ad revenue to cover the cost of broadcasting your show to the world. Regardless, the benefits to a content creator over YouTube are apparent - I get to make money without dealing with the complex, mysterious closed door decision making of a monolithic conglomerate like Google.
- Comparatively lax copyright enforcement: YouTube is a nightmare world of pain and death for anyone looking to do criticisms, reviews, or anything else that uses copyrighted footage in ways that would usually be considered fair use in a court of law. YouTube has robots that trawl videos automatically looking for infringing content. You cannot reason fair use with them, you cannot bargain for parody/criticism protections with them, and they will not stop until your channel is dead. And if the robots don’t get you the actual content owners will - on YouTube DMCA takedowns are not what result in videos being taken offline. In order to insulate itself from litigation, YouTube has made deals with most major content makers (movie studios, game studios, record studios, etc) where they need but ask that a video be taken offline (without any evidence as to infringement) and poof! Your video’s gone. There’s a convoluted, badly documented process for contesting these takedown requests, but it should be noted that until recently at no point was the content holder ever required to file an honest-to-god DMCA takedown notice to keep your video offline.
Now, Blip.tv is not a free-for-all copyright infringement extravaganza; if they see infringing content they’re pretty quick about shutting down the channel. But they also don’t have robots or dealings that give media conglomerates veto power on your videos. This is due to a lot of factors - some of their bread-and-butter shows like Nostalgia Critic rely heavily on copyrighted material, they have far fewer uploads than YouTube and can manually cull the biggest offenders more easily, and they’re already legally insulated via the DMCA as it stands (as long as they follow the takedown notices as soon as they get them). The result is that Blip.tv is one of the last bastions of fair use in the world of digital video distribution.
- A general air of professionalism: This is sort of a wishy-washy argument and it really depends on who you ask, but generally I find that linking people to a Blip.tv page or a blog filled with Blip.tv content tends to be taken more seriously than linking them to a YouTube user page. If you’re a producer looking to show off content you don’t really want to be pushing your Srs Bizness internet show on the same platform people watch 10 second memes on. Blip.tv is an established content hub that has a known focus on premium content (or at least legitimate web shows and not cat videos).
Why This Decision Sort of Sucks
First, let me be perfectly clear on this: Blip.tv have unequivocally treated their content producers in a terribly unprofessional manner during this transition. I found out about the entire affair through Kyle Kallgren’s tweets of the link from the beginning of this post. I didn’t receive (and still haven’t received) an e-mail from Blip letting me know that the future of my channel (and thousands of others!) is potentially in jeopardy. And there’s been no official communication through the site itself or any other channel I’ve seen. As far as I’m aware - and I’d love to be wrong about this - all anyone outside of Blip.tv knows right now is contained in those PR-filtered blurbs on Tube Filter. No one’s been informed about the exact criteria for making the cut - indeed, choosing whose shows to cut and keep was morbidly referred to as an “art” in the Tube Filter piece. And no one has any information about timelines, either - this could be happening as soon as tomorrow or as late as “later this year.” And no one knows what happens to the channels that get culled - are they going to be left up in an archived format, or taken offline? If they’re going to be taken offline, will it impact all videos immediately or is there a grace period for grabbing backups? No one knows the answers to any of this because Blip.tv is not talking to producers.
Worse, the framing of this has been incredibly crass and has all but ignored creators. The Tube Filter article couches these decisions as “building Blip as a consumer brand” and “helping audiences discover new and worthwhile content” and other shallow investor-friendly phrases that might as well be responded to with an eyeroll and an exaggerated jerkoff motion. The reasons for this are pretty clear - Blip.tv is interested in shoring up its profit margins and maybe seeing the black for once. Which is fair! They’re a company, they owe it to their investors to turn a profit, whatever. But let your content creators who rely on you know the score. Be upfront and as honest as you can, answering questions and working with people as you force them off your service. Releasing a big, investor-friendly PR piece through an unofficial channel that casually informs your producers that tens of thousands of their shows are no longer going to have a distribution home and then going mum about the plans for that is incredibly disrespectful, especially to people who stand to lose their shows.
And shows are going to get lost because of this. Sure, comedy sketch shows and original content will do just fine. But like I mentioned above, criticism and review shows really suffer due to YouTube’s disbelief in fair use. Take SF Debris, who discusses Star Trek and other scifi television episodes and films. YouTube’s robots kicked him off and forced him to scamper to Blip. If he doesn’t survive The Great Purge, where can his show go? Could Todd in the Shadows have launched a music criticism show on YouTube in 2013 instead of four or five years ago? I’m lucky - I do video games, which are much harder to take down with robots - and even I’m horrified that if I use a clip with the wrong licensed song or try to compare a game to a film like I did in Max Payne 3 I’ll get a strike against my account.
And really, that’s what we’re losing with Blip purging the undesirables and setting itself up as a walled garden. One of the last places where fair use was a legal defense instead of a long-dead idea sold out to the interests of media firms is now a gated community you can only get into by knowing someone who knows someone. I get that they have financial reasons for doing so, but that doesn’t make the loss any less painful. As shitty as it is that Blip.tv can’t clearly communicate to their producers what’s up, it’s far shittier that people who want to talk about and dissect films, music, games, and more no longer have a safe space to do so.
The Part Where I Burn Bridges I Shouldn’t
I really didn’t want to write this part, but I think a full discussion on this matter wouldn’t be complete without it. There are a number of people who are comparatively safe from The Great Purge that seem to be treating the impacts of this somewhat flippantly. Foldable Human’s Dan Olson posted this article. And really, it doesn’t read too dissimilarly from this one. But the tone is one that sort of shrugs its shoulders towards content creators. It’s really easy to say “Improve your craft!” It’s another thing to realize that doing so usually involves hundreds if not thousands of dollars of equipment and it’s not something everyone can easily do. It’s really easy to say “Fight the robots!” and another thing to get invalid takedown notices or have videos get sound stripped without recourse while you’re out at your day job and fans are screaming that your video is broken. The whole thing reads a bit like an Aaron Sorkin speech where a white guy delivers hard-fought Deep Truths to a naive audience, and it left a really bad taste in my mouth.
But because my response to that was pretty much entirely tone argument bullshit I almost didn’t write this part. But then this exchange happened:
And I just… maybe it’s the fact that they’re arguing with 14 year old TGWTG fans that are making ridiculous arguments, but it sort of feels like a tone deaf dismissal of potentially legitimate criticisms and discussions about Blip’s decision.
And let me be clear: I mean no offense by singling them out. I’ve repeatedly cited Lindsay Ellis as one my primary influences, and Dan Olson’s stuff can be really really engaging (plus he uses big words in his videos like I do, and that always makes me happy). But I can’t escape a pseudo-Onion style headline running through my mind every time I see tweets like this: “Content Creators Unlikely to Be Affected By Upcoming Purge of Shows Pretty Comfortable With Upcoming Purge of Shows.” No one knows who’s in or who’s out yet, obviously - again, Blip.tv has failed utterly at informing people - but Lindsay Ellis has tight connections to Blip and Olson has connections to Ellis. Both are on fairly popular web portals that aggregate views, and both exclusively post content to Blip.tv which concentrates their views in one place (I cross-post between YouTube and Blip, and YouTube outpaces Blip viewership by more than an order of magnitude). On the gradient that runs from “going to be cut” to “safe” they’re far closer to the latter than the former.
So making light of the whole situation with a shrug and “Whelp, companies be companies, I guess! Sucks to be anyone who loses out!” is a little disheartening. Like I said, shows will be lost. Discourse will be more limited after the purge. With YouTube being the only place up-starts and newbies can post stuff who knows how many talented voices will stop making video content because fighting the goddamn robots should be John Connor’s job instead of theirs? Corporate reasons for the purge notwithstanding, I mourn the loss of an exchange of ideas and the raising of barriers to entry. So forgive me if I don’t crack wise at people’s contributions being silenced - or worse, thoughtlessly compare their efforts to 3 AM nachos. When the standards for criticism are raised such that only upper-middle class people with the disposable income and disposable time to make professional quality videos get a voice protected by fair use we’ve not won at Capitalism; we’ve lost voices who need exposure.
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54 Comments
Christopher Franklin
March 7, 2013 at 11:11 PM
I just know the first goddamned comment on here is going to be asking if Fanservice Fiesta is a voice worth protecting/mourning. I just goddamned know it.
krellen
March 7, 2013 at 11:30 PM
Well, is it? Inquiring minds demand answers!
McNutcase
March 7, 2013 at 11:30 PM
You’re wrong about the first comment.
It doesn’t matter whose voice it is; it’s worth protecting. And hosting services are apparently stupid. This reminds me a lot of the Viddler fiasco that could have destroyed the early seasons of Spoiler Warning; a service provider seeing shrinking revenue and acting in the exact opposite manner from how it should react.
Christopher Franklin
March 7, 2013 at 11:33 PM
I didn’t mean to imply it wasn’t, really - I just remember the dialog from the Greenlight games stuff where people would immediately find the worst-produced, most offensive thing they could find and go “Should this be sold on Steam?!” I figured a similar logic would be used against me here.
ccesarano
March 7, 2013 at 11:34 PM
I was not aware of a lot of this stuff going on, but most importantly was not aware how much more free Blip.TV was. If I had, I might have looked at moving my newly started show that way. But at this point, I don’t think there’s much purpose. At the rate I’m going I think I can manage one video a month, but that’s not going to bring the ad dollars like a show that can afford to update more than that.
And naturally, it’s a games criticism show.
More than that, though, I was using your YouTube channel because Blip.TV always buffered too slowly for me. Now I feel a bit bad since you didn’t get that viewership. For what it’s worth, I’ll try to keep watching your stuff on Blip as it comes, and hope your show gets to remain.
Christopher Franklin
March 7, 2013 at 11:35 PM
I’m pretty sure the conflict between defending Fanservice Fiesta and erasing the validity of everything I’ve said above can be summed up with this video.
krellen
March 7, 2013 at 11:36 PM
Okay, but a serious comment. I could probably write an essay on what I think about these sort of moves and defences and the state of copyright, content creation, and creativity in general. But what is all really boils down to is this: is this really what we want our society to be like? If not, we really need to stand up against the wrongs, especially when they in no way personally convenience us.
McNutcase
March 7, 2013 at 11:38 PM
And there’s the problem with having to justify why x should be allowed/protected - it’s a backwards argument. The burden of proof should always be on the person wanting something to not happen. There are plenty of things on the internet I regard with distaste ranging from mild to extreme - but I don’t have good reasons to try and stop most of them from existing. The ones that are actually illegal, sure, but most of them are just very poor taste. And if that was a crime, I’d be locked up for my collection of shirts.
krellen
March 7, 2013 at 11:47 PM
The worst part is that I actually know what Fanservice Fiesta is.
Paul Spooner
March 7, 2013 at 11:51 PM
Well… is it? I mean, capitalism and all.
I’m guilty as charged on the whole “upper middle disposable class” thing, but if plutocracy isn’t the answer, then what do you suggest? If everyone is producing something valuable, then how do we judge merit? If some shows are better than others, then there needs to be some way to discern “trash” from “gold”. Obviously the line is blurry, but I’m sure there are clear outliers (as you just pointed out in your comment) on both sides.
I would be quite happy to be treated more like an adult and less like a grade-schooler by the people making decisions (in a broad spectrum of areas). Blip seems to have handled the issue poorly (especially for a media company whose ONLY JOB is to deliver messages) but it doesn’t invalidate their conundrum. They want to attract more viewers. They want to serve their “best” content producers well. They want to make money. They want to host more “gold” and less “trash”. Could you list a clear set of criteria for discerning between valuable and invaluable, aside from view count or profit margins?
burningdragoon
March 7, 2013 at 11:57 PM
“tone deaf dismissal of potentially legitimate criticisms and discussions”
Sounds like par for the course for the internet really. Of course, so is arguing with 14 year olds.
It’ll be a bummer if your show gets the axe.
Christopher Franklin
March 8, 2013 at 12:04 AM
I’m not too worried - I have YouTube to fall back on, and I have the majority of my views coming from there anyways.
The real fear for me is just the loss of Blip as a safety net - if I got arbitrary content strikes I could always flee to a place where “content strikes” don’t exist. But if I get cut from Blip, YouTube is all I’ve got. And YouTube does not care one whit about its creators or whether they ‘actually’ infringed, so I’ll have to tread more carefully. Stuff like Guitar Hero and comparisons to film will be all but out of the question for fear of strikes against my acount. Again, this limits discourse, but maybe I’ll get lucky and it won’t come to that. Either way, I’ve said my piece.
malonedotcc
March 8, 2013 at 12:10 AM
Foldable Human’s initial post did seem rather flippant, I’m glad we have this to serve as a counterpoint that shows the other side of things. Nice work, Campster.
allfreightoncanals
March 8, 2013 at 2:54 AM
Assuming that you continue to post to blip, do you prefer viewers to watch the Youtube version or the Blip version? I usually watch on Youtube but I would happily switch if blip hits are more valuable to you..
Infinitron
March 8, 2013 at 6:08 AM
Campster: Lindsay Ellis and the rest of TGWTG are a bunch of pretentious hacks. You’re not perfect, but you’re better than them. Seek new inspiration.
Grunker
March 8, 2013 at 7:33 AM
Amen!
Destroid
March 8, 2013 at 10:11 AM
vimeo?
Christopher Franklin
March 8, 2013 at 2:02 PM
Vimeo is decidedly designed for boutique visual artists and filmmakers, not people looking to produce a “show” in the traditional sense of the word. They want small art films and clips of people using nothing but editing to tell a story more than they want a serialized webshow.
They’ve also had a rocky relationship with game footage - primarily because they don’t want any Let’s Plays of any kind. Let’s plays let people spew out tens of hours of low effort HD content that is almost exclusively someone else’s IP, and that presents all sorts of trouble for how Vimeo wants to market itself. But the result has a video distribution network that’s rather down on video game content in general.
Still, it’s not impossible for some people to migrate that direction, though I don’t see myself doing so.
Christopher Franklin
March 8, 2013 at 2:16 PM
People should watch wherever they feel most comfortable - I doubt a few extra views are going to change the fate of the show on Blip one way or another at this point. If the axe is gonna fall, it’s gonna fall - not much that can be done about it. And payouts are generally the same throughout the internet in my comparatively limited experience, so it’s not like I’m making more money on one vs. the other. Ultimately, watch wherever you like!
Wulfgar
March 8, 2013 at 6:00 PM
make a video about this topic. more people will hear what you want to say.
JP
March 8, 2013 at 11:39 PM
Wow, this all sounds really gross on Blip’s part. Hope you come through this okay!
Narratorway
March 9, 2013 at 3:23 AM
I’m not sure I understand what you’re saying here Chris. I get that you don’t like Blip’s decision and clearly the way they’re handling it is shitty, but are you saying they SHOULDN’T do it? That it’s wrong for them to do it?
While I certainly agree that those who are most likely ‘secure’ should STFU, in what way can the sentiment of ‘business gonna business’ be countered? Their attitudes maybe shitty, but is their point incorrect? What “legitimate criticisms and discussions” can be made?
Christopher Franklin
March 9, 2013 at 10:23 AM
I don’t think it’s a wrong decision so much that it’s really, really unfortunate one that will hurt people. I mean, we can debate the alternatives Blip could have done, but none of them are particularly good - instead of setting up an approval process they could set up a paywall to help cover bandwidth costs the way Vimeo does, but that doesn’t exactly fare any better at keeping lots of shows around. They could lock underperforming shows to a lower resolution, but that undercuts their “premiere webshow” philosophy and still makes some people suffer. Really, there’s no way that smaller or less popular video series get out of this unscathed because they genuinely do cost more money to hose than they bring in through advertising. If Blip.tv can’t afford to subsidize them in hopes of fostering new talent then they can’t afford to subsidize them; there’s no getting around that.
I really didn’t write it to propose solutions - I’m not sure there are any outside of the impossible task of forcing a mega-conglomerate like YouTube to adopt a more fair-use-friendly stance - but instead to express my frustrations with the situation. Basically the whole post is just me wringing my hangs in impotent angst at the state of video production on the internet. And honestly, most of that stems from the awful state of YouTube’s copyright enforcement. Handling of the communications to content producers aside, the problem isn’t so much that people are being forced off of Blip but that they have basically nowhere else to go.
If I had to propose something I guess I’m hopeful that maybe, some day, bandwidth will be cheap enough to self-host video content. If I could host a 15 minute, 9 gig webshow for what it currently costs to host a 1 hour, 120 meg podcast the need for sites like Blip and YouTube and Vimeo would be greatly lessened. Monetization and audience building become a problem, sure, but at least then you’re not dealing with takedown bots and the whims of a distribution platform that might not care to let you know they’re going to nuke your show.
SirDavies
March 9, 2013 at 2:55 PM
Companies exist to make money, right? And there’s a hole in the market for a website that takes fair use seriously and has no barrier of entry, right? Well, cmon, capitalist bastards, get on it!
Aubrey Hesselgren
March 10, 2013 at 10:42 AM
I can’t think of anything to bring to this conversation. It just makes me a bit sad. I guess in all walks of life, there are these things out of your control, and they can feel impossible to fight, and all you can do is cry out at the injustice and hope someone who can change it will hear out your opinion on its own terms. But this is rare.
The only consolation is that this sort of thing happens to the best of us, and all you can do is carry on believing in yourself, and focus on the long game.
I don’t have anything to add, but I just wanted to wish my best of luck to you, because I love your work. I know you’ll be fine if blip cull you, but I’m sad that you got behind their approach, but still risk being culled just because your focus is on the critical content rather than production value*. That makes me extra sad, because in tv and in games, it’s not really production vales which are the problem. You have a show which displays deeper analysis than most professionals, and yet you might be culled because you haven’t gone to the effort of painting your bedroom wall into a green screen?
Fuck.
*not that they’re bad! The difference between your first and last videos shows you’ve been improving the whole time.
Adam
March 15, 2013 at 3:14 AM
Except the reason Blip plans to axe so many shows is explicitly BECAUSE they don’t make any money. Unfortunately, only companies that supply a demand AND make money get anywhere.
Thomas
March 15, 2013 at 6:26 AM
Youtube has all the views. Campster said that he gets practically nothing from Blip compared to Youtube. The primary way people wanting video content find new video content is probably from the suggestions on youtube whilst they browse for videos.
And because Youtube has all the views, you’ve got a lot more chance of getting known through it (unless you go through some third party site) so it makes sense to put your videos on youtube.
So everyone puts all their videos on youtube and youtube has all the videos so the viewers don’t go anywhere else because there’s nothing to watch anywhere else. Some videos slip through the cracks but because it’s not all of them, for the most part people don’t notice and there’s not enough exceptions to drag them to another site.
When you get a majority of people anywhere on the internet it’s so difficult to survive as a competing service. Google are throwing the most ridiculous amount of power into pushing Google+, with the money, tech power and mandatory youtube/gmail accounts and they’re still not making real headway (although the mandatory accounts allow them to fake it into looking like progress)
Klay F.
March 15, 2013 at 6:48 AM
Frankly, it says all that’s required that Blip’s first reaction that they aren’t making money is to blame content producers and not, oh I don’t know, maybe themselves? What kind of backwards ass thinking leads to deducing that to make more money, you have to CUT content?
guy
March 16, 2013 at 8:44 AM
So, is another non-youtube video provider going to shoot itself in the foot to death? Because that sounds like what’s happening.
G. Hermann
March 16, 2013 at 12:38 PM
Chris, please be careful about having too few, focused influences. Your style, jokes, and even mannerisms, verbal tics, and body language begin to resemble them, uh, eerily well. Even in writing.
G. Hermann
March 16, 2013 at 3:22 PM
My original point stands, but…
>And I just… maybe it’s the fact that they’re arguing with 14 year old TGWTG fans that are making ridiculous arguments, but it sort of feels like a tone deaf dismissal of potentially legitimate criticisms and discussions about Blip’s decision.
It’s exactly that. You’ve probably experienced this on Reddit, but their forums? …
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April 29, 2013 at 3:13 PM
Has this happened now by the way? I’ve noticed someone who used to link his audio youtube videos to Blip videos to actual footage have stopped doing that now and I guess that means they didn’t make the cut?
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